Yogaline

Drawing on their personal yoga journeys, brother and sister David and Amanda wanted to create a brand with the ethos of empowering Yogis of all skill levels. Leaving the rat race in London to practice yoga in Bali, they needed a partner for their online shop, where they are offering the world’s only yoga mat with tailored alignment guides.

Our objective was to faithfully deliver the design with a Shopify solution and to make sure its myriad animations ran smoothly. We collaborated on this project with designer Jenny Johannesson, who provided us with a striking design to work from.